When free means 300 kroners
Two Danish newspapers are currently offering free trial subscriptions to fight declaining sales. Information makes all the right moves, Jyllands-Posten makes all the wrong moves:
- Information got to me first, Jyllands-Posten came two weeks late.
- Jyllands-Posten disturbed me in the middle of a movie with a over-zealous sales woman from Jutland. Infomation send me a pamphlet.
- Information meant 0 kr. when they said free. Jyllands-Posten meant 300 kr. in "administration costs" (half the price of a real subscription).
- Jyllands-Posten pitched me sales ratings ("we're oh so big"). Information pitched me content.
- Information trusted me to read the paper if I requested a trial subscription. Jyllands-Posten wanted me to sign an explicit psychological agreement.