Loud Thinking: Challenging life, software, and media
Friday, February 1, 2002 @ 15:27

When free means 300 kroners

Two Danish newspapers are currently offering free trial subscriptions to fight declaining sales. Information makes all the right moves, Jyllands-Posten makes all the wrong moves:

  • Information got to me first, Jyllands-Posten came two weeks late.

  • Jyllands-Posten disturbed me in the middle of a movie with a over-zealous sales woman from Jutland. Infomation send me a pamphlet.

  • Information meant 0 kr. when they said free. Jyllands-Posten meant 300 kr. in "administration costs" (half the price of a real subscription).

  • Jyllands-Posten pitched me sales ratings ("we're oh so big"). Information pitched me content.

  • Information trusted me to read the paper if I requested a trial subscription. Jyllands-Posten wanted me to sign an explicit psychological agreement.
Result: I read my first paper in months today. It said Information. It will never say Jyllands-Posten.

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