Jason has been interviewing a bunch of customers lately to find out more about how people are using Basecamp. These interviews have been made public in form of a series of case studies at the Basecamp HQ site.
I particularly like the story about Marie Thacker from the non-profit organization Donordigital in her Evercrack-inspired tribute to Basecamp:
Our first impresson was: Wow. Our second impression was: Oh my god, WOW. And now? We call it "BaseCrack."
Although flattery is always nice, it's even better to learn that Donordigital has been using Basecamp for more than six months and have been growing ever happier with it every day:
Basecamp has dramatically changed the way our firm gets the work done. It has introduced more efficiency and organization into our project process. We continue to use Basecamp today because, after using it for six months, we would be lost without it!
It's really energizing and motivating to hear about the effects that your software is having on people. Thanks for sharing, Marie!