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May 25, 20:22

Telmore: Customer -> Guard -> CEO

Telmore has amassed 300.000 customers with three simple directives: Zero cost subscription, 20 Ýre per SMS, and 1 kr. per minute everyday, anywhere. That's an attractive proposition in a market littered with "adjustable" service schemes that heavily tax any comparison between the telcos.

They're going to up the ante and push GPRS along with MMS services come July 1st (free for the first three months!). That alone will make me drop my new TDC subscription like a bad apple and leave it to root at the minimum 30 kr./month rate for the remaining four months of binding.

But what I like even more is the direct report within the flat organization of Telmore. After reading about their plans to offer GPRS, I sent them a letter of congratulations. It took but a few hours to get a detailed thank-you reply, which included the note that my letter would be forwarded to the CEO.

I have great respect for a company that installs just a single guard between the customer and the CEO. No wonder Telmore is able to provide more, better, and cheaper. They're in constant report with their customers.

If you haven't dumped your legacy telco already, do it now!